Chapter 4. Stuff everyone knows and forgets anyway
Fail spectacularly, and don't forget to take notes.
There is a lot of crowd wisdom at work here. It's basic physics, too -- if you charge ahead and fall on your face, you at least made headway. Like feeling your way around in the dark, each touch, bump, and stub of the toe teaches you more about the environment.
When you drive your processes and technology to the brink of failure, repeatedly, you get very comfortable somewhere most people don't even want to go. You also get to set a new standard for what is comfortable for your community, giving you new room to expand even further.
Example needed