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6.5. Does not include community strategy in all new projects

Even a project that is only for internal focus and consumption can benefit from considering and including its community.
In other words, we can adopt open source methodologies for everything from our internal communication to brand marketing.
At the Google headquarters, there are brief articles posted on the bathroom walls, along with encouraging signs. The articles are short and technical, detailing how to use and test a particular piece of Google technology. The other signs and branding encourage Googlers to beta test their own software. This is sometimes called eating your own dog food, that is, using the products and methods yourself that you sell and encourage your customer communities to use.