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5.7. Has a strong brand and steers that consistently through community interactions at all levels

Principle needed
Implementation needed
Example needed
From CxO interactions to customer and free community relationships, there is a remarkable consistency to the Red Hat brand. This is due to more than a strong campaign by the Brand team. It also requires the brand message to live inside of Red Hat associates. It comes from people associating the open source way with the way Red Hat does business.