Talk:Introduction

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Revision as of 20:51, 17 May 2010

Open marketing discussion on opensource.com

A discussion from a post on opensource.com raises some points and ideas on how to clarify and refine this section.

http://opensource.com/business/10/5/open-marketing-what-does-it-really-mean

(Content on that page is written and available under the CC BY-SA 3.0 Unported, same as this guide, so content can be pulled and reworked from the comments section.)

--Quaid 20:51, 17 May 2010 (UTC)

Actions to take from the discussion:

  • Add and clarify the importance of essential freedoms in open marketing. If you are not free to read, write, remix, and redistribute, it is not free, and therefore not open marketing. There has to be an appropriate license and no patents enforceable against the implementation (cf. MP3, DeCSS, et al.)
  • Identify the difference between open marketing, crowdsourcing, and fauxpen marketing. E.g. mistakes here: http://tobaccocontrol.bmj.com/content/18/3/212.full
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